offer 组织链接列表以有效地建立链接

通过****发送（良好）链接请求是构建链接的最强大方法之一。我的好朋友和经验丰富的链接生成器Melanie Nathan撰写了一篇有关手动链接构建的很棒的教程，其中涵盖了最重要的链接请求策略以及其后的杀手级示例。

Melanie提到且我想强调和进一步讨论的方面之一是，应该以不同的方式对待每个可能链接回您的站点。我已经介绍了找到竞争对手最多汁的反向链接的方法offer，现在是时候该看看如何有效地组织这些链接以充分利用每个发现了。

1.按网站类型整理链接列表，例如：

博客;

小型利基网站;

授权（.gov，.edu和.org）资源;

非营利组织。

这些可能成为您的推动者的网站类型中的每一个都需要特殊处理，如果您在Excel中进行了整理，则可以节省时间，并将链接请求转换为战略链接构建。她e is the example of how your link requesting tactics might differ depending on the site type:

weblogs => stress why your content might be relevant for the blogger’s site/ interesting for the blog audience; offer to write a

guest post

or

ask to share his opinion on

your recent article/ tool/ product; besides, bloggers are usually social, so you can check if you share some

common social media networks

and can make friends there;

**all niche websites => offer to write

an interesting article close to the site topic and host it at the site

(thus the website gets fresh content and you get one tiny link);

authority (.gov, offer.edu and .org) resources => offer

to add your site to their “Resources” page

and stress how this can be useful for their readers;

non-profit organizations => offer

a free help or service

that will be useful for them.

2. Organize your link list by the potential backlink type, e.g.:

in-text link;

link in a sidebar;

link on the “Resources” page; etc.

Again, depending on your initial goal, your link request strategy will be different:

in-text link => this usually means you are most likely to provide the content for your promoter, so this will obviously take you long – it might be wise to make

no more than one or two link offers a day

, so that in case the webmaster agrees, you have time to write a good article for him.

link in a sidebar => this usually mean you will have to

offer something “in exchange”

to get the webmaster interested (your product or service, a link back, a discount, etc)

link on the “Resources” page => this won’t take you long; all you need is to get ready properly: prepare some

highly relevant articles from your site

and think why they should be interesting and useful to the site’s users.

Thus as you can see, organization and categorization will help you both save your time and run the link building campaign more effectively.