seo-雅虎讨论了他们的SEO战略

雅虎已经从世界上最大的搜索引擎（过去的时代）转变为主要的内容中心。近几个月来，雅虎一直在努力改善其SEO策略，并取得了骄人的成绩。通过他们的努力，您可以学到以下内容。

雅虎的seo优先事项

自从雅虎将搜索后端改编为必应之后，该公司就更加专注于内容的生产和优化。正如卡洛尔·巴茨（Carol Bartz）在上个月的年度股东大会上所说的那样，雅虎在新闻，娱乐和其他媒体内容方面仍然蒸蒸日上。因此，雅虎将“全球新闻，体育和金融”列为优先事项。

这些商店中的许多在最近几个月都出现了新的变化，雅虎宣称“在某些地区，SEO流量增长了三位数。”这要归功于一些特定的SEO策略以及将这些策略纳入每个产品框架的方法。

雅虎的SEO方法

雅虎在搜索引擎优化方面遇到了两难选择，这在很大程度上要归功于veteran services that still ran on grandfathered systems. In reconstructing those systems, Yahoo made a firm decision to prioritize modern SEO. Many of the changes were most visible through Yahoo News, where article URLs were painfully bad (or “long and non-intuitive,” as David Roth puts it) and the pages were riddled with duplicate content.

Both of these items were resolved in the restructuring of Yahoo News, but to make that happen, Yahoo employed a broader strategy:seo

Executive support was enlisted, and many upper-tier representatives were enthusiastic about SEO.

SEO was built into the development process in a variety of phases, rather than just tagged on at the end.

Yahoo committed to fixing the specific problems that have long been visible but unresolved.

With the positive results, it’s clear that Yahoo’s example is a good one to follow.

[Sources include: the Yahoo Blog & Search Engine Land]