[雅虎]微软，雅虎搜索交易正式

不出所料，雅虎与微软的搜索和在线广告交易现已正式生效。简而言之，这笔交易全部是由微软推动雅虎搜索，而雅虎则是两家公司高级搜索广告客户的独家全球关系销售人员。

换句话说，或者比简单的术语更简单-微软实际上是在利用Yahoo的搜索市场份额成为第二大搜索引擎。没有。 2肯定比总是位于搜索引擎排名的第三位要好。

用雅虎的卡罗尔·巴茨（Carol Bartz雅虎）的话说：

微软的史蒂夫·鲍尔默（Steve Ballmer）对此交易有这样的说法：

微软的重点–雅虎搜索和在线广告交易：

协议期限为10年;

微软将获得Yahoo!核心搜索技术的十年独家许可，并且微软将能够集成Yahoo!。将搜索技术应用到其现有的Web搜索平台中;

微软的必应将成为独家算法搜索并付费search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology;

Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers雅虎. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process;

Each company will maintain its own separate display advertising business and sales force;

Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology;

Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites;

Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88 percent of search revenue generated on Yahoo!’s O&O sites during the first five years of the agreement; and

Yahoo! will continue to syndicate its existing search affiliate partnerships.

Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country;

At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million; and

The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of搜索公司之间共享的数据。该协议保持了每家公司今天遵循的行业领先的隐私惯例。

该协议不包括：

网站资源和产品，

****，即时消息，

展示广告，

或公司业务的任何其他方面。

还建立了一个新的网站，该网站可能会在未来几天内讨论该协议的各个方面。在http://www.choicevalueinnovation.com上进行检查。

因此，现在我们等待站群的反应。