SBC和YellowPages.com提供简单的搜索营销

SBC & YellowPages.com Offering Simple Search Marketing

Modeled on BellSouth’s “Real Search Engine Solutions,” which offers simplified search-engine marketing (SEM) to local businesses based on subscription pricing, SBC Yellow Pages and YellowPages.com are introducing the same product in their respective markets. Called “SBC Search Engine Solutions” and “YPclicks!” respectively, the search traffic packages are supported and facilitated by TrafficLeader technology. TrafficLeader is behind BellSouth’s product as well.

Later this year, both the BellSouth and SBC online brands will be merged into YellowPages.com. But for now they remain distinct.

We’ve been told that the BellSouth product is easy to sell and now, in its second year, renewing at high levels. That suggests that local merchants are eager to have someone else take care of SEM for them, which they probably wouldn’t be able to adopt (en masse at least) in the absence of these products.市场营销

Despite the reportedly high renewal rates，随着时间的流逝，当地的中小企业是否会理解并能够将搜索引擎流量（与IYP目标流量的质量级别不同）转化为销售，这是一个问题。

最终，这些产品可能需要将呼叫或呼叫跟踪捆绑到产品组合中。另外，由于它们基于套利模型，因此存在一个问题，即利润能否长期维持下去。

但是目前，这类产品解决了IYP（向本地广告商提供更多流量），搜索引擎（渠道问题）和本地商人（如何使用搜索引擎查找本地产品来吸引消费者的方法市场营销）的许多问题。和服务）。

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Greg Sterling是The Kelsey Group的执行编辑。他还领导Kelsey Group的“互动本地媒体”计划，重点是本地搜索。格雷格（Greg）是TechTV的“ Working the Web”（第一部专门针对电子商务和互联网的国家电视节目）加入Kelsey Group的公司互联网。