seo排名 SEO Auteur：我对Dustin Woodard的采访

我第一次意识到达斯汀，当他

在帖子中写下了我的名字

（这仍然是引起人们关注的一种非常有效的方法）。我最终在第一个SMX Advanced联网功能上遇到了他，从那时起我们一直是朋友。我们已呼吁达斯汀在多个地方发言

搜寻节

波特兰的大型活动以及他的亲自和在线提供的搜索营销见解将敏锐的直觉与现实世界中的商业意识相结合。

1.请给我您的背景，并告诉我们您的谋生方式。

我是一位资深的内部SEO，他终于外出了。我所说的“外部”是指我现在作为西雅图的SEO顾问在室外工作。像许多SEO一样，我专注于其他Web主题，例如域名，社交媒体，可用性和分析。与许多SEO不同，我还涉猎电影制作。

2.我们俩都在SEO中工作了大约十年。在过去的10年中，SEO的变化/演变如何？

它在许多方面已经发生了巨大变化，而在其他方面则完全没有变化。在e early days SEO was hardly an agreed upon term and even when it gained industry-wide acceptance, most people, even web professionals, didn’t know what it was or how it worked.

SEO was considered magical and often mythical. Despite the plethora of “Dustin work your magic” requests and successes, it was often difficult to get executive buy-in on SEO. Often the power of search would fall into the ****** of the latest piece of technology or eye-candy. One time I had to put my job on the line to keep the company from switching to an all-flash website because a self-declared web visionary tried to convince our company that “no one uses search engines to find websites.”

Even after SEO became widely accepted, many “experts” have claimed that SEO is dead. With the recent social media movement a number of marketers & media personalities are preaching this once again. What I think they don’t realize is that even if search engines were to disappear (which will never happen), SEO 专业人士仍然会蓬勃发展。实际上，大多数SEO确实是Web流量优化器，并且不仅限于搜索，还占据着主导地位。最成功的Digg，StumbleUpon，Twitter和Facebook广告系列通常都带有“ SEO”。

3.我们行业中的许多人（例如您本人）已从公司职位过渡到家庭顾问。这种过渡如何为您服务？

公司氛围当然会带来稳定收入，社交互动以及成为组织内一颗璀璨明星的机会。不利的一面是繁文tape节，政治以及与可能不了解它的人合作。

跳入自谋职业，特别是当您是两个孩子的父亲并需要支付大量抵押贷款时，可能会很恐怖。没有任何稳定的东西，未来永远是不确定的。我曾经有几天很少工作，而其他日子则很少，例如几天前，我连续24小时工作。有大量的灵活性可以为您自己工作，例如ch既是福也是祸。我是一个喜欢尝试许多事情的人，因此我必须密切注意自己在时间上的花费。例如，我正在尝试用部分时间换取股权，以帮助西雅图地区的几家初创公司。

我越来越接近拥有一定数量的稳定客户，并期待着当我决定是否要与其他员工共同经营一家代理商，或者是否要坚持单人演出时的机会。我的内部SEO也是我一个小时的收入的3-6倍，我的技能可以使许多公司受益，而不仅仅是一家。

4.您如何将服务与可能正在考虑考虑您的潜在客户与提供全方位服务的代理商区分开？

我的第一对合同使我感到惊讶。我与我认为是行业顶尖的代理商背道而驰，并击败了他们。我认为让我有吸引力的是我在网络公司内部工作的十年。审核和建议是一回事，但要知道how to implement and continually grow a company’s search traffic when all the basic & intermediate SEO tactics have been covered is what really sets me apart.

It may be a mistake, but I’ve decided to focus purely on SEO and social media. I’ve always been a firm believer in organic search & word-of-mouth. During my Allrecipes.com days, we never spent a penny on advertising. Paid search, affiliate marketing, and banner advertising certainly have their place, but I think that full service agencies that offer those alongside SEO may be creating an environment where there is conflict of interest.

5. User-generated content is the holy grail for generating long-term search traffic. What’s are the best ways for generating it, harnessing it for maximum utilityseo排名, and policing it so that it conforms within the high standards of the brand it represents?

Strangely enoughseo排名, UGC tends to get overlooked by many SEOs. I think it is partly because people have trouble fathoming how large the long-tail of search is. There are some crafty ways to attack the long-tail from a programmatic standpoint, but harnessing user-generated content is usually more powerful and more effective.

When I worked at Wetpaint, I was in charge of SEO for 1.5 million user-generated sites. Our UGC portions focused mostly on wikis, forums, news coverage, but I’ve worked with and for other companies that used reviews, Q&A, and many custom-built pages or tools that allowed site visitors to contribute to the site. You’d be surprised how many of the most trafficked sites on the web focus primarily on UGC.

Adding UGC to site that didn’t have it before can be a daunting task. Usually a key ingredient is to already have a sizable audience to work with—the more passionate the better. Building UGC components certainly comes with technologic challenges, but I think the greatest challenge is getting company-wide buy in. Once you get past that hurdle, the key is to know your audience well enough to know what would encourage them to contribute. Some people are motivated by ego, others want to promote their business, and some just want to help create authoritative information on a topic they are passionate about.

Most successful UGC launches that I’ve been a part of involved a good amount of content seeding up front as nobody knows what to do when they look at an empty slate. It’s important to inspire & interact in the beginning stages. Later on, the community can police itself. Anyone who has ever edited a Wikipedia page realizes how fast the community can police content.

From an SEO standpoint, there are many things to look out for with UGC, including duplicate content, spam prevention, overwritten or deleted content, improper categorization, plagiari**, brand attacks, and even spammy SEOs who are trying to get backlinks.

There’s actually more to UGC than I can possibly cover in this interview. I’m actually launching a UGC SEO blog next week to hel进一步阐明了这一主题。

6.``如何最好地利用社交媒体来帮助公司进行搜索工作？

毫无疑问，社交媒体可以在公司的搜索工作中发挥重要作用。社交媒体是进行对话的地方，拥有大量社交媒体肯定可以引起人们的注意，更重要的是，可以链接到您的网站。我真的很乐于帮助公司将其Twitter帐户增长到足以使其成为利基市场的最大影响者的地步。

制作Digg和Reddit等网站的主页是一种即时吸引成千上万个链接的好方法，但它需要大多数公司所没有的创造力和联系。即使没有联系，也很难在任何行业的小型社交网站上引起轰动。

传统的链接构建通常不是一项有趣的任务，但是从SEO的角度来看，创建链接诱饵并通过社交媒体进行传播可能非常有趣且富有成效。

7. SEO应该做的三件事了解Domainers，Domainer应该了解SEO的三件事？

好玩的问题。许多SEO都没有意识到域名人能赚多少钱，即使他们的域名没有被站群索引。直接在浏览器中输入的流量非常惊人，许多域名所有者创建的页面要比过去我们很多人看到的旧停放页面复杂得多。在搜索行业中，几乎任何人都可以成为最好的人之一-它是任何人的游戏。但是，域名行业面临着数量有限的顶级域名，并且它们通常由少数几个大型参与者共同拥有，这些参与者通常会相互购买/出售/交易域名。对于从PPC广告中获利不好的域名，最重要的日子可能就在眼前。这就像拥有一块空置的财产，直到合适的公司愿意在此基础上继续发展。

许多域人都没有意识到有多少流量搜索的驱动力和困难程度最终可以对某些关键字进行排名。越来越多的域名使用者开始建立不动产，但往往无法忽略一两个关键字，因为这是域名的工作方式，但是任何SEO都会告诉您，除了最热门的关键字和多字查询之外，还有很多流量机会更容易取胜。对于可能正在与SEO合作的域名服务人员而言，最大的挑战是要有耐心。 SEO的结果很少会很快发生，但是当它们发生时，它们会持续很长时间。