These on-page search engine optimization tips will assist you in setting up your pages with the appropriate title and meta tags, headers, text elements and alt attributes.

1. Title Tag

The

Title tag

is used to define the title of a web page, with the Title tag placed between the and tags in the html of the page. Search engines will recognize the Title tag as the title of the page. Each page should have its own distinct Title tag.

Fundamentals:

The Title will be displayed within the browser at the top of the browser window or tab.

When a user searches for a specific word or phrase, 站群 will return a link to the website, and the Title tag will be displayed as the anchor text for the website link.

The text in the Title tag is one of the most important relevancy factors influencing search engine ranking algorithms.

Using your most important keywords or keyphrases in the Title tag will have a dramatic effect upon your page’s ranking for those keywords.

Take Aways：建议您保持标题简短，最好在10到64个字符之间，最多70个字符。超过70个不会作为文档的一部分发挥任何作用。

在标题中使用不相关的词（在页面上找不到）会减少对目标关键字的影响。使用不相关的单词也会触发搜索引擎的垃圾邮件过滤器。尽可能早地将最有针对性的关键字短语放在“标题”中。尽量减少使用停用词（例如a，an，of，on等），因为它们会消耗字符数并且不提供任何值。

2.说明元标记

用于提供网页的简短描述，Description meta标签应为用户和搜索引擎清楚地描述页面的用途。

近年来，Description标签作为排名算法元素的重要性已**降低，但某些搜索引擎可能仍支持此标签。

搜索引擎通常会显示说明以及标题在SERPS（搜索引擎结果页）中。

显示的描述的最大长度在搜索引擎之间有所不同，因此，如果搜索引擎将结果截断，请尽可能在您的Description标签中尽早放置最重要的关键字。

尽可能将您的描述保持在50到149个字符之间，包括空格。站群将显示154个字符，但其他搜索引擎将显示更少的字符。较长的描述没有什么价值，因为大多数搜索引擎对此标签的重视程度很小甚至没有。

在极端情况下，“描述”可以长达200个字符（包括空格），但应了解截断的可能性很高。与标题一样，使用不相关的字词可能会触发搜索引擎的垃圾邮件过滤器。避免添加在页面的可见文本中找不到的文本。

说明元标记不是供搜索引擎使用的，它们是供人类用户使用的。因此，文字应写成吸引用户并将其转换为买家，从而为您的SEO工作获得最佳的投资回报率。

3.关键字元标记

该标签列出了描述和发现的内容。此标记为基于搜寻器的搜索引擎提供了一些其他文本。但是，由于经常尝试滥用其系统，因此大多数搜索引擎现在都忽略了该标签。

注意：搜索引擎在所有主要的基于搜寻器的主要搜索引擎中，只有Inktomi当前支持关键字元标记。

与元描述标签类似，关键字元标签中捕获的字符数也有限制。将标签保持在4到8个关键字或关键词之间，并用逗号分隔。

句法：

关键字1，关键字2，关键字3，关键字4

关键字元标记中列出的所有关键字应在您的内容（正文）中至少出现一次，否则可能被视为无关的垃圾邮件。您还应该避免重复，以防止搜索引擎对关键字“填充”造成惩罚。这 most important keywords should be listed first, to increase their prominence for the search engines that still consider this tag in their determination of your pages’ rankings.

Side Note: Approximately a year ago, Yahoo was still considering the keywords meta tag. While that may have changed, it will do no harm to use this tag, provided you don’t abuse it.

Attention! If you are utilizing XHTML+RDFa (which is recommended), you should not use the keywords meta tag. Opt instead, for the implementation of “Common Tags”.

Yahoo! Announces the “Common Tag” and why is it better: Like The Meta Keywords Tag, But Even Better.

4. Heading Tags (H1-H6)

Syntax:

Keyword1 in the Heading

,

Keyword2 in the Heading

, etc.

The “Header tag” is nothing more than a headline of the page, so it should be kept short. 45 characters, including spaces, is a good target.

Each page should have a clearly defined

header tag, to identify the primary subject of the page to both the user and the search engine. Be sure to use the primary search phrase you are targeting within this tag.

Note: It is important that the primary keyword is located in the first heading tag on the page, regardless of its type. Placing the keyword early in the header tag will increase its prominence.

Standard rules apply for the structure of HTML pages. Written in a document-like fashion, they should include:

Title

Major heading, describing the main purpose of the section.

Subheadings, highlighting the key points of each subsection.

Many search engines rank the words found in headings higher than the words found in the body text of the document. Some search engines will also incorporate keywords by looking at all the heading tags on a page.

Don’t try to stuff your heading tag with too many keywords, or words that are not relevant to the content in the body. Having multiple

tags on the same page may cause you to be subjected to a penalty by the search engines, as it may be seen in the same light as “

keyword stuffing

“.

It is certainly appropriate to have multiple headlines appearing on a page, like

,

, etc., provided they follow a hierarchical order. The

should be the first heading tag, followed by the

, then the

搜索引擎优化

, and so on.

5. Phrase Elements

Use the semantical tags

and

tags for targeted keywords within the visible content of your pages, but sparingly. Those tags are alternatives to the and tags, which can also be used, but are for visual presentation purposes only.

6. Alt Attributes

Resist the temptation to stuff your alt. attributes with keywords. Keyword density is no longer as important as it once was, and doing so could subject you to penalties.

A tutorial for how-to: Alt Attribute & Image Search Engine Optimization

(please rate it and add your comment there)

.

I hope my search engine optimization tips are helpful to you.

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