雅虎 MySpace服务比雅虎更多的展示广告：雅虎关心吗？

根据ComScore的数据，MySpace（或Fox Interactive Media）在显示广告方面已经超过了Yahoo，在互联网上投放的568亿个广告占显示广告的15.2％，而Yahoo占531亿个显示广告，占有14.2％的份额。

但广告是，这有点令人误解。尽管MySpace广告通常没有像Yahoo那样获利或定位，但与Yahoo相比，MySpace投放的展示广告确实比Yahoo现在多得多，因为Yahoo的广告价格是MySpace的5倍。

MySpace的设计虽然看起来很丑陋雅虎，但它却是一个多点击网站的混乱局面，它一页一页地浏览以完成所有工作，同时每页最多可投放6个展示广告。在MySpace中发送个人消息最多可能需要6次点击和加载新页面，每个页面都会向最终用户投放大量广告。如果有的话，由于MySpace最初是由垃圾邮件发送公司开发的，因此该网站或多或少是根据1998年的网上冲浪思想开发的，re hits = more money.

Looking at Yahoo or even Facebook, the communication process within these sites is more streamlined and user friendly.

Needless to say, the study is still disturbing to Yahoo and a win for Fox Interactive Media. Yahoo has had such a grip on the pageview and ad serving marketplace for years, and those flagship stats are being taken away by Yahoo compe*****s in 站群 & MySpace. This is not a good placement for Yahoo to lose, especially when its stock is extremely low and the world is just waiting for the company to be acquired or establish a joint venture with another Internet powerhouse such as AOL.

Let’s also keep in mind that a lot of Yahoo ad serving is done on third party sites via the Yahoo Newspaper Consortium partnerships and Yahoo Buzz ad serving agreements.

For what its worth, looking at Alexa stats, Yahoo pageviews and usage still trump the social networks, and with MySpace ad stuffing their already cluttered interface, if anything there should be a migr随着MySpace的成熟，MySpace用户的身份将转移到Facebook。

不过，雅虎提防，最新的ComScore数据与股票持有人或广告商之间的差距并不大。