Yahoo Publisher Network对质量和已取消的帐户作出响应

Yahoo Publisher Network Responds on Quality & Cancelled Accounts

Willan Johnson, Vice President and General Manager of the Yahoo Publisher Network has responded to recent complaints and reports of YPN canceling the advertising accounts of member publishers who are not meeting YPN Guidelines.

Reasons for the closing of most accounts seems to be because of too much International Traffic (the bulk of YPN ads are only being served via North American advertisers and not intended for users outside of the continent) and too much non-converting low quality traffic.

From the YPNblog.com

YPN is off to a bit of a slow start武汉企业建站, or at least slower than most contextual ad companies, but in my opinion with good intention. If they grow at the rate of their competition, with their **aller advertiser base, the value of their click thru ads will drop – which is bad for Yahoo and the publishers serving the ads. The closer grip they keep on the quality of the sites serving their ads, the better their net从长远来看，这项工作将会执行。

随着人们对站群AdSense贬值的抱怨四处泛滥，YPN广告应远离垃圾邮件，MySpace垃圾邮件发送者和可疑网站，这似乎应该是使Yahoo的广告客户和发布商满意的有效方法。