twitter 为什么站群的重新设计可能对社交营销者来说是个好消息

全部与房地产有关twitter。站群结果页历来是关于简单性的。老实说，所有搜索“选项”都只是用户界面的一小部分，几乎没有人知道他们在那里。

在此之前，站群试图通过在自然搜索结果中加入通用搜索（例如新闻，视频和图像）来预测用户的需求。最近，社交对话（博客帖子，Twitter更新等）已进入SERPS。如今，清晰的左侧导航使用户可以直接从结果页面快速访问特定的垂直搜索功能：

尽管通用搜索结果为搜索营销人员创造了更多利用SERP的机会，但这一最新变化有利于社交营销人员。除了视频，图像，地图和新闻搜索;博客，论坛（讨论）和Twitter / Buzz之类的服务（更新）已从站群结果页面获得了各自的属性。因此，如果您尚未参与这些活动， part of your internet marketing strategy, you’ve just fallen further behind.

Blogs

While 站群 blog search is nothing new, this new navigation is sure to generate some increased usage. If you own, run, or write for a blog, that could mean an increase in traffic from 站群. If you don’t, it’s probably time you started one…

Freshness of content will also be a consideration for users. While the results are set to sort by “relevance” by default, buttons to sort by date, and/or limit results to the last 10 minutes, hour, day, week, month, and year are easily accessible. The default results, too, even seem to favor the fresh content and include information on how old the post is within the SERP listing. What does this mean for you? Keep blogging…as often as you can.

Updates – Twitter & 站群 Buzz Search

In December, 站群 released their “real time search” feature. Tweets were included within results and a full page of real-time tweets was just a click away. Last monthtwitter, 站群 added a dynamic archive function which gave users the ability look back at specific days & times or track twitter trends across an entire year. Now, 站群 has given this search feature a place in their new navigation.

For marketers and content producers, the “Top Links” section of the results is just one more opportunity to spread content by promoting it on Twitter and 站群 Buzz. While the potential for consistent traffic may not be as appealing as the blog search section, it’s certainly another good reason to make services like twitter and 站群 Buzz a part of your social media strategy. And if nothing else, it makes for a great tool for ORM or tracking and monitoring social campaigns within the twittersphere.

Discussions – Forum Search

Who says forums are dead? “Discussions” is the final social addition to the new 站群 navigation and it focuses on forums and answer services like Wiki Answers and Yahoo! Answers. It’s quite useful to users who may be looking for solutions to questions that others might have already posted online. Much like Blog search it’s not a completely new service, but again, this change will likely mean increased usage. So if you own, run, or moderate a forum, this could translate into increased traffic and thus additional activity.

For the rest of social marketers, however, it means allocating more time to participating in industry forums as a part of their social media strategy. Being active within forums and providing answers to common industry related questions on services like Yahoo! Answers can give an individual or brand extra exposure and more importantly: credibility & authority.

Bad news for SEOs?

The down side to 站群twitter’s new navigation could be reduced use of the general results. With these extra options easily accessible for users to refine their search, 站群 has essentially marginalized their search algorithm. The effect could be reduced clicks which could drive traffic down for sites that typically do well in organic results. But as search & social media continue to blend into **all parts of a larger entity; marketing strategies will need to adjust. And this change by 站群 is just one more example.