「雅虎」雅虎和微软必应合作伙伴吗？

Last week news started heating up again about the possibility of a Yahoo & Microsoft partnership (or perhaps merger) wherein Yahoo would begin using Microsoft’s Bing search technology to power Yahoo Search, and also serve ads on Yahoo Search results and throughout the Yahoo Network which would be also powered by Microsoft AdCenter.

So Yahoo Search, which has been powered in the past by Inktomi, Altavista & 站群 in the past, may soon be powered by Bing.

There were reported meetings within Yahoo last week about the possibility of a merger or partnership, and with Microsoft performance slipping last quarter, along with Yahoo coming in a bit under Wall Street expectations, the option for the two companies to work together on search and take advantage of a combined 30%+ market share in an attempt to challenge 站群 may indeed make sense.

This morning, AdAge.com dropped the bomb that the Yahoo Microsoft deal should go through this week :

Adding these details on the possible partnership :

1.雅虎将从销售搜索广告的收入分成中获得补偿，并且不会预先付款。

2.雅虎将被允许在Bing.com以及其自己的网站上出售搜索广告雅虎，从而使其可以出售更多的搜索广告资源，并使其在搜索销售领域中扮演更大的角色。

3.雅虎无需维护自己的搜索基础架构，将节省数百万美元雅虎。