微软搜索:微软与雅虎达成搜索协议

It looks like Microsoft and Yahoo have finally agreed to a search and advertising deal. AllThingsD is reporting that an announcement will be made between now and tomorrow. Wall Street Journal is also running a similar story as well as Advertising Age. While both Yahoo and Microsoft refused to confirmed anything about this, the signs have been pretty much sent out the past couple of days. But perhaps Yahoo CEO’s comment about Bing gave away the validity of the said agreement微软搜索. Ms. Bartz openly congratulates Microsoft for what it has produced in Bing when Yahoo reported its Q2 Revenue Report. In addition, Ms. Bartz also said that Yahoo will be focusing on its web portal which is the company’s strongest online presence until now.

As for the details of the search and advertising agreement – it will be a revenue sharing deal but would entail Microsoft providing search technology on Yahoo sites as well as using its AdCenter as the backbone of both Yahoo and Microsoft advertising programs. Thi可能意味着雅虎的巴拿马，微软AdCenter和站群AdWords在在线广告市场上的竞争者已经结束。

现在，这些因素是否会对站群在搜索广告业务或整个搜索市场中的主导地位产生影响？这还有待观察。微软和雅虎的搜索市场份额之和甚至不等于站群搜索市场份额的一半。

这笔交易可能同时起作用。一方面，它肯定会给雅虎带来好处微软搜索，但不会给微软带来太大好处。微软通过其必应（Bing）搜索引擎逐渐获得积极的基础。谁知道，最终Bing可能会在Yahoo的内容网络中推动搜索。到那时，站群将面临激烈的竞争。但就目前而言，站群可能仍会放松并开展其通常的业务。这种伙伴关系还不是威胁。但这可能是长期的。