玫琳凯 玫琳凯**雅虎商标侵权

这是许多企业经常反复抱怨使用品牌名称触发在线广告的一种新方式。化妆品公司玫琳凯（Mary Kay）对Yahoo!提**讼。在他们发现雅虎在其卖家发送给消费者的个人信息中插入未经授权的零售商的链接后，本周在联邦**提起了商标侵权指控。

先前处理该问题的诉讼主要围绕搜索引擎中的广告或由广告软件公司提供的广告针对某些商标关键字的弹出广告。这种情况与众不同的是，这是公司第一次抱怨个人****中的链接。现在，一些律师表示，这种区别可以帮助玫琳凯证明消费者很容易被广告所迷惑。

雅虎似乎已经在今年初开始插入这种****广告。玫琳凯（Mary Kay）在公司的一些顾问和员工在接到通知后向他们提出建议后，于去年春天意识到了这种做玫琳凯法。ing them in their emails.

In their filing, Mary Kay argues that the email recipients may “mistakenly believe that the hyperlinks and pop-ups which include ads associated with the Mary Kay marks were affirmatively included or authorized by either Mary Kay or the Independent Beauty Consultant sending the email.”

It sounds like a logical arguement, but it might not be enough. Some point out that although Mary Kay is complaining about unauthorized resellers, people are still typically permitted to sell products without authorization as long as the products have been lawfully purchased.

It is really going to come down to how the court views this, and it will definitely be an interesting case to monitor.