社交媒体 女性与我们的在线行为和社交媒体习惯

SheSpeaks.com conducted a great survey of women’s online and computer habits, and published the results in a comprehensive 65-page document. It’s a fascinating study that looks mainly at women’s social habits online, and most definitely has implications for online marketing. Looking at the results of this study can help you tailor your marketing campaigns to effectively, rather than ineffectively, reach out to women.

Shopping & Social

Not surprisingly, the top activity for women online is shopping. The third most popular activity is social networking, which is also not a surprise given the stereotype that women just love to talk. The fact that both of these activities are very popular with women means that there is also some cross-over issues to consider. If women like to shop online, they’re likely to talk about that online and there are probably certain kinds of marketing tactics that will work better with them.

One of the first very obvious things that this study shows is that women of all ages are very active in social networks. Younger women are more active and have more contacts than older women, but a sizeable number of 40+ are taking advantage of social networking, and in some cases are more engaged than their younger peers.

Making up half the world’s population, “women” is a pretty large group. Within that group, then, you’d expect some different patterns of behavior to emerge. The biggest differences can be seen in different age groups – under 30’s and 40-somethings on up. With most 30 and unders having grown up with computers, it’s not surprising.

Key Findings of the Study

Here are some of the key findings for the two groups:

Younger women:

Are more likely to say “connect with others” as top online activity (73%), compared to 40+ women (31%).

Are more likey to look at consumer generated content (28%) than 40+ (10%).

Are more likely to have profiles. 86% of 30 & under have profiles.

Facebook and MySpace are most popular (78% and 79%)

LinkedIn is more popular with high earners (41% for HHI $120K+ vs. 17% overall)

Older women are:

45% of 40+ have profiles.

More active than younger women on Clas**ates (42% vs 19% for <30s).

Facebook and MySpace are most popular (65% and 63%)

LinkedIn is more popular with high earners (41% for HHI $120K+ vs. 17% overall)

None of those findings are really all that earth-shattering. Perhaps most surprising, however, is the high numbers of older women (40+) that are using social networks. It appears that while a majority of women join these networks to “connect” or “reconnect” (61% and 66%), there are also other factors at play. Younger women are most likely to join connect, reconnect, and share photos. A high proportion of older women, on the otherhand, join to keep an eye on their kids’ online activites, especially those with children ages 13 to 17.

Women aren’t just signing up and forgetting about their profiles and connections either. Half of all women log into social networks every天。每天30岁以下的用户中有三分之二，每天40多个登录中的41％。

那么，女性在社交网络上做什么呢？社交媒体

当您聚集一堆最喜欢在网上购物和聊天的女人时，她们到底在说什么？所有妇女中有62％谈论产品，年龄在13至17岁的儿童中有71％谈论产品。他们在谈论什么样的产品？女性在社交网络上谈论最多的产品类别是美容产品。之后connect，食物/餐厅和电影/娱乐也很受欢迎，尤其是在年轻女性中。

女人对广告的感觉如何？

女人通常对广告没有好感。 26％的人表示他们积极忽略广告，另有20％的人表示他们对广告感到恼火。少数人偶尔会注意到有趣的广告，但实际上只有2％的人实际点击过广告。

此信息对营销人员意味着什么？

这项研究为营销专业人员提供了一些非常有价值的信息。首先，它确定了女性所在的地方经常在线-Facebook，MySpace和Clas**ates.com。当然还有购物网站。如果您想向女性推销商品，那么这将是一些不错的起点。但是，您可能不希望采用购买广告展示位置的传统方式。

相反，营销人员应该找到一种与女性（潜在客户）互动的方法。创建Facebook或MySpace页面并与其互动是一种简单的开始方法。他们可以在个人资料中放置的应用程序，插件和其他有趣的东西是使您的品牌或服务保持在他们视线范围内的另一种方式，并且很可能会吸引访问他们网站的各个“朋友”的注意力。个人资料。

女人显然喜欢谈论产品，因此赠品，竞赛和病毒式宣传也可能值得探讨。让他们与朋友交谈并分享新闻的任何方法！

还应该注意的是，尽管女性喜欢狂欢自己喜欢的产品，但她们可以像打开自己一样快。任何人的记忆整个“ Motrin Moms”崩溃了吗？精明的在线妈妈团结在一起，创造了Motrin和媒体都无法忽视的真实波澜，展现了他们社交网络技能的真正力量和力量。