seo BFF：用户和搜索引擎友好的网站

我目前正在阅读史蒂文·克鲁格（Steven Krug）的《不要让我思考》（一种常识性的网络可用性方法）。如果我还没有在口碑上出售产品，那么我正以一种易于理解的格式飞行这一简单事实足以提醒我，这个人对可用性领域了解一两件事。 。克鲁格肯定做出了明智的决定，使本书易于阅读，并带有大量的重要提示，这些提示将有助于改善任何网站上的用户体验。

但是，在阅读时，我不禁要提醒您，可用性和搜索引擎优化确实是紧密结合的。许多不熟悉SEO的人一直认为，拥有易于搜索的网站意味着损害网站的外观，感觉和信誉，这已经过时了。这再没有比这更好的了。站群指出，如果您的网站对用户友好，那么很可能对搜索引擎友好。尽管这有点简单，并且有一些例外，但是请牢记这是一个很好的经验法则。

氩气e the URLs descriptive and intuitive? If so, they are probably pretty decent from an optimization perspectiveseo.

Do you speak the same language that your site visitors and prospective customers use? Then you are probably on the right track.

Can you find all the important pages on your site by following links? Thereseo’s a good chance 站群 probably can too.

A few elements that Krug specifically outlined in his book are especially beneficial to SEO. Let’s revisit.

Clear Visual Hierarchy

User: helps to identify important pages on the site and important content on a page.

Search Engine: serves the same purpose as with the user. Top tier pages and content placed prominently on a given page is an indicator of importance and relevance. It can be assumed that content found buried in the site without obvious links from main pages is not as important as the content linked prominently from the home page, for example.

Intuitive Links & Obvious “Clickability”

User: helps to drill down to其他重要页面。

搜索引擎：Krug主要是在确保超链接看起来像经典的蓝色字体和下划线，或者至少保持一致的外观方面进行讨论。出于SEO的目的，如果更进一步以确保那些超链接是直观的，则应用相同的概念。换句话说，用户将对他们将要“预点击”的页面类型有一个好主意。这个过程的一部分意味着在搜索引擎喜欢的锚文本中使用描述性关键字。

消除不必要的单词

用户：方便页面扫描。

搜索引擎：在消除不必要的单词的同时，我们减少了行话，无关紧要的信息或不重要的信息，并且使用描述性关键字更容易做到。例如，B2B公司因使用模糊的术语（例如“解决方案”和“系统”）描述其产品而臭名昭著。潜在客户未使用这些关键字，而是在搜索g on more descriptive keywords and keywords surrounding a specific issue they need help with.

Page Names & Title Tags

User: describes the content on a given page and so long as they accurately describe the page content in relation to the user’s search query, ensures the user will not bounce as soon as they land on your site.

Search Engine: one of the most important areas of keyword placement and indicator of page relevance.

There are plenty more u****lity best practices that Krug covered and with much more depth than I’ve managed to squeeze in above. The point here is to remember that SEO is much more than making a site visible and website u****lity can also be a great exercise in your optimization efforts.

Rachel Andersen works for the Portland based SEM agency

Anvil Media, Inc

. She has expertise in all aspects of search engine marketing and specializes in SEO for large sites. Andersen has been responsible for the development and execution of dozens of search and so她在Anvil期间度过的社交营销活动。