搜索引擎策略–从搜索和内容相关广告中获利

Search Engine Strategies – Earning From Search & Contextual Ads

This session may be one of the most popular during the SES show since it is being put together on the heels of the launching of the Yahoo Publishers contextual advertising network which is competing directly with 站群 AdSense. Jennifer Slegg of JenSense.comstarted the seesion. Her main focus was Yahoo Publisher Netowrk versus 站群 AdSense.

From Search Engine Roundtable’s coverage : “Both are very similar in terms of real time stats, similar ad formats, similar tos, and so on. She showed Yahoo Publishers Network versus 站群 side by side. 站群 AdSense international publishers can apply, Yahoo Publishers Network you currently can not. 站群 offers additional tools and services, Yahoo Publishers Network only offers traditional ad units. 站群 AdSense more competition for highest paying ads, Yahoo Publishers Network has fewer publishers right now. 站群 allows Multiple ad units per page, Yahoo Publishers Network you can do it but you might 没有看到其他广告单元。站群的定价合理，而Yahoo Publishers网络目前还没有。”

詹恩（Jen）还向观众提供了一些有关优化上下文广告收入的提示。糟糕的展示位置单元是指您将广告放置在上下文之外（一直到右侧或底部）。良好的放置是当您删除边框并将其放置在上下文中时。如果您将广告放在左侧导航栏上，人们可能会点击更多。接近;广告单元周围的内容可能会影响您的广告。广告单元选择;不要使用传闻中最好的广告单元，因为并非所有广告单元都适用于所有网站，请尝试各种尺寸来确定哪种尺寸可以为您带来最高的点击率。广告单元的颜色和边框;尝试使用颜色，大多数网站都会发现隐藏的边框，永远不要使用默认的广告颜色。质量内容。网址过滤器;这不是强制显示高薪广告的策略。测试内容相关广告;使用您的AdSense或Yahoo Publishers渠道，总是在非假期的周末进行测试，尝试切换广告展示位置，跟踪有效的方法和无效的方法，永远不要假设一个网站上的内容可以在另一个网站上使用。”

搜索引擎圆桌会议上可以找到Barry Schwartz的整个会议内容。