群光地铁站_SEO和Web辅助功能齐头并进
注意:如果您喜欢这篇文章,请同时阅读Web Accessibility和SEO Tools
Web可访问性可以定义为:
但是,可访问性还涉及使Web内容对所有用户更可用:
虽然我们(很少)很少看到SEO社区中讨论的可访问性问题,但是搜索引擎优化人员肯定应该同时探索和实施可访问性标准:
通过增强(残疾人)的网站可访问性,您还使搜索爬网程序更易于访问该页面;
通过实施可用的工具来评估网站的可访问性,您还将发现网站的薄弱环节(从SEO角度来看);
通过实施可访问性标准,您结束了可疑的SEO问题。
增强可访问性的步骤(来源:W3可访问性准则):
注意图像:
包括对内容敏感的图像(即页面内容的组成部分)的描述性替代文本和标题:替代文本是盲人在替代图像时会听到的内容。 [SEO
: alt text is viewed as part of search crawlable content].
Don’t use alt text for decorative images (i.e. those that are meant to merely decorate the page). Assign an alt text to null value (alt="群光地铁站") so that the image could be completely ignored by screenreaders [
SEO
: if images are purely for decorative purposes, alt text should
probably
be skipped] .
Make sure your website provides written transcripts for all audio and video content – so that deaf people could understand what it says [
SEO
: written text is the best way to get search crawlers understand webpage content].
Mind your hyperlinks:
Make sure link anchor text makes sense out of context: blind Internet users often browse web sites by
tabbing from群光地铁站
one link to the next; thus if your site is full of "
click here
" and "
this site
" links, they won’t understand anything [
SEO
: this should put an end to an ever-lasting discussion if keywords should be included in external link anchor text: just make link text descriptive and useful].
Add "title=" attribute to links especially for non-descriptive anchor text [
SEO
: if you can’t do without meaningless link text, link title tag is your best bet to explain both search engines and people what the linked page is about].
Mark up documents with the proper structural elements :
use markup rather than images to convey information [
SEO
: again, nothing is easier accessed by search robots than pure text];
use heading elements to convey document structure [
SEO
: H1-H6 headings are used by search crawlers to understand page HTML semantic structure and its main topic].
Make sure the page content is clear with JavaScript and CSS disabled [
SEO
: any browser-enhanced functionality can cause problems for a search bot to access it].
Language:
indicate language used either through mark-up (with the "lang" attribute in HTML and the "xml:lang" attribute in XML) or
HTTP
headers [
SEO
: this will also help you avoid任何与语言相关的问题:请参见讨论];
提供缩写词和首字母缩写词的说明[
搜索引擎优化
:这将增加您出现在其中的机会
定义:
搜索结果并丰富您的内容]。
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