地理:现场地理定位和本地搜索优化

Previously, I have already touched upon tools that help in geo地理-targeting and compared their effectiveness. All of them are beyond your on-site optimization efforts:

Setting geographic target with Webmaster Tools;

Server location;

A country specific top level domain;

+ Backlinks from local websites.

While the above list is a must if you want search engine to get your geo-targeting efforts right, some important on-site optimization should not be missed either (that will both ensure your site better local search rankings and generate local backlinks):

Include your location information on visible to crawlers (even better: prominent and powerful) pages.

Use

tag to make it even more evident what your business location is.

Consider optimizing some of your page titles (and other important to SEO page elements: URLs and internal anchor text) for your city地理/state.

Make sure to include (and probably optimize for) your zip code / Post Office Box address.

Make sure 将您的本地电话号码（包括区号）添加到您的联系方式和首页中。

不要忘记将其他特定于地理位置的详细信息调整为当前的地理版本格式：以当地货币计价，基于当地标准和时区的工作时间，以当地易于理解的格式显示的日期（例如YYYY / MM / DD与俄罗斯DD / MM / YY）等

举办针对特定国家/地区的促销活动（适用于当地假期和休息日）;

针对本地拼写进行优化（例如，英式英语，美式英语和澳大利亚英语），以从本地搜索引荐中获取点击量;

尝试使用本地链接诱饵：涵盖您所针对的国家/地区特别感兴趣的主题（添加特定于该国家/地区的国家事实，幽默和谚语）。