[d58站群]站群研究显示付费广告不会蚕食自然结果

尽管对于如何以及如何工作群的问题不乏疑问，但高级站点经常引起的关注之一是它们是否可能不必要地为PPC广告付费。毕竟，如果您已经排在前几位，那么为点击付费也真的值得吗？一项名为“搜索广告暂停研究”的站群研究试图仅回答该问题。

您是否正在蚕食自己的流量？

当然，您的排名靠前的广告可能会提示您为您应该获得的点击付费，这是足够合理的想法。众所周知的事实是，前几个位置获得的点击率最高，当您占据两个位置时，很可能是您在用脚射击。但是，站群研究提出了一些有关该主题的有趣观点。首要的是，该研究发现php站群程序，d58站群在具有较高自然排名的情况下使用PPC广告的用户的访问量增长了89％。

仅此一项就意味着这些广告可能会值得，但the 89 percent suffering from an “overlap” with your standard organic ranking? According to the study, having a high-ranking organic listing makes it less likely that users will click on your ad. Often, users simply click on your organic website link.

But always? Certainly not. The 站群 study gives a lot of numbers, charts, and – best of all – complex mathematical formulae that can be applied to your site’s click volume to get a real sense of how your organic and PPC clicks are interacting. The short answer, though, is that while there will be some instances of PPC stepping on the toes of your organic listings, PPC nevertheless remains a worthwhile investment to boost click volume and visibility.

[Sources include: Search Ads Pause Studies & Search Engine Land]

站群 Study Shows Paid Ads Don’t Cannibalize Organic Results